Pinkberry Is Near in the East Village

Pinkberry Nears Opening

Pinkberry Under The Plywood

The new East Village Pinkberry, heavily chronicled here on EVP, is nearly ready.

A peak through two, really good peep holes and a view from across the street on Saturday revealed the frozen yogurt store’s imminent opening.

I eagerly await a new competitor to my lucrative, Ben & Jerry’s yogurt ice cream business. I cannot believe I would ever give up my favorite chocolate chip cookie dough flavor, though.

Pinkberry Peeping

Pinkberry Peep Hole

Too bad Pinkberry is located on my least favorite East Village block – St. Marks Place between 2nd and 3rd Avenues – which is currently overrun with at least three other yogurty wannabees.

Pinkberry from Afar

Pinkberry Peaking

Good luck, Pinkberry. Can’t wait to buy your shaved ice, too.

Margins on shaved ice must be insane.

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March 2nd, 2008

Entry Filed under: Food


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